Medium Talked Me off the Ledge During this Startup Founder BS

A ledge made of the busted up, shitty shale of what is the floundering in the mystic world of building this Startup Thing.

‘Ignorance is Bliss’. That’s what they tell us.

I have to agree. At the beginning at least. Then the other cliche of ‘The more you know, the more you know you don’t know’.

Building a tech startup as a non-tech sole female founder took the irony out either of the above overused statements.

I recognize that, regardless of what level of exposure or experience within the startup world, there are inherent unknowns that will present themselves. This is where your entrepreneurial side buoys you as you bob through the waves of creating something from nothing.

We subconsciously know when going in that the formula of:

Risk x Estimated Value in Your Concept

_____________________________ = Project Viability

Time and Budget

*note: this is my own high level mental evaluation when I started the project. By no means am I referring to this as an Economic equation.