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So my startup is failing. Failure to thrive. There. I said it. It has been a 2.5 year passion project based on a utopian vision that would magically solve all of the issues that me and my counterparts struggled with while I worked in the industry I wanted to save. Almost a Saviour complex perhaps. I was so passionate that spending hundreds of research hours grilling every person I knew in all of the industries disparate disciplines was fascinating. It reaffirmed I was onto something. They either confirmed pain points I felt may be there, or they exposed me to more nuances that my baby software schema could address.
I came from this industry. I have lived in its constraints. I had myriad contacts and began building pre-emptive partnerships which allowed me to launch into my MVP immediately. My husband has been in this industry for decades and his reach alone exposed my baby product to the North American market of our massive industry.
